Knowledge Center Article

Lead Generation- Philippines Style

By Art Williams / 15 September 2011

Lead generation – Philippines style is in high demand with US businesses right now.  Why’s that?

The reason lead generation outsourcing to the Philippines is very popular with US companies is because lead generators at Philippine Call Centers are very good at what they do.  These lead gen agents usually have very good English but just barely enough accent to make people listen…because they’re curious.  Something in their mind says, “Now…..where is this person from?”

Prospectors from the Philippines work from a script of course.  Usually, it’s a script provided by the company they’re working for.  Often it’s a script they’ve used before and has proven its effectiveness already.  The agents have it memorized from constant repetition and deliver it flawlessly hundreds of times a day.

The agents enjoy their work and it shows in the quality of their work.  They’re renowned for their politeness persistence and many people find it hard to resist them.  They always have a positive attitude and it projects in their calls.

Work in the call centers of Manila has its own unique camaraderie.  In Manila, there are whole sections of town where most of the building are occupied by call centers.  Many of the agents who work there have been co-workers and friends for a long time.

Before and after each work shift you see legions of contact center workers, many of whom are working in lead generation processes, going to and fro. Lead generation is one of the major segments of the work that goes on in these the BPO companies in the Philippines.

US companies find these services from the Southeast Asian archipelago to be very valuable because it ensures a continuous supply of fresh leads for their salespeople to talk to and make sales.  The sales people like it to because it means they can spend more time selling and less time qualifying.

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