Marketplace & Catalog Management from the Philippines
A catalog operations team that keeps every listing accurate, every marketplace case moving and every new product live on time, across Amazon, Walmart and your own store.
John Maczynski, CEO · Ralf Ellspermann, CSODesigned for programs scaling from 5 – 500+ FTEs
What does a marketplace and catalog team do?
It runs the product side of selling online. The team creates and updates listings, writes and checks titles, bullets and attributes, keeps images, prices and variations consistent, fixes suppressed or stranded listings, opens and chases Seller Central and Walmart Seller Center cases, and keeps product data in sync across marketplaces and your own store. It is separate from customer service: for shopper questions, see ecommerce customer support.
on your shortlist
your shortlist
delivery hubs
Marketplaces reward accurate, complete listings and punish errors quietly. Catalog work is repetitive, rule-based and easy to measure, which makes it a strong fit for a dedicated offshore team.
Who outsources catalog work, and where listings break.
The same product listed differently on every channel.
Thousands of SKUs, seasonal changes and constant fixes.
Many client accounts, each with its own style guide.
Newly acquired brands with messy listings to clean up.
Who outsources catalog work
Brands selling on several marketplaces, retailers with large catalogs, marketplace agencies and aggregators that manage many brands. The work scales with the number of products and channels, not with orders, so it is often understaffed in-house.
How the work runs
Work comes in as tickets or a daily task list: new products to list, errors to fix, cases to open. The team works to your style guide and a written checklist per marketplace, and a QA reviewer checks a sample of every batch.
What to agree before you start
Decide who can change prices, who can publish new listings and who owns brand registry. Give the team named seller-account users with the right permissions, never a shared log-in, and keep an audit trail of changes.
Indicative 2026 rates, priced by role, fully loaded per hour.
Ask each vendor to price against your SKU count, channels and weekly change volume. Rates confirmed per engagement.
Scope my catalog team →Generic BPO vs. a vetted catalog team.
Where a generic data-entry team and a vetted catalog team differ.
Four jobs on a catalog operations team.
Most sellers and brands start with listing creation and catalog fixes, then add case management and reporting.
Build new listings and variations, write titles and bullets to your style guide, map attributes and upload images in bulk files or the seller portal.
Audit listings for missing attributes, wrong categories, broken variations and inconsistent prices; keep product data in sync across channels.
Open and chase Seller Central and Seller Center cases for suppressed listings, brand registry, inventory and reimbursement issues.
Track listing health, suppression and buy-box share, and flag problems daily, not weekly.
See e-commerce operations →Two friction points that make outsourced catalog work cost sales instead of saving time.
Both are visible in your listing-health report within weeks.
Where outsourced catalog work doesn’t fit.
Where catalog work sits in the retail cluster
This page covers the product side of selling online. The neighbours cover operations and customer service.
Listings, product data, catalog QA, seller cases and listing health.
Revenue recovery, returns and marketplace operations for online sellers.
E-commerce →The service team that answers shoppers by chat, email and phone.
Customer support →Keep every listing live and right.
Tell us your marketplaces, SKU count and current backlog. John will bring a shortlist of vetted Philippine providers that already run catalog operations for US sellers.
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What e-commerce leaders ask before they outsource catalog work.
Straight answers to the questions that decide a catalog engagement, from the principals who run them.
Can an offshore team manage our Amazon listings?+
Do you write product copy too?+
How do you keep data consistent across channels?+
Who controls pricing?+
How is the work measured?+
Two Decades Building and Advising Award-Winning Philippine BPO Operations
Ralf grades Philippine providers on operating data, compliance evidence and leadership depth before any benchmark reaches this page.
View full bio →
Former Global EVP of the World’s Largest Contact Center · Four Decades of Outsourcing Experience
John reviews the pricing and contract architecture behind each program, keeping this page grounded in live vendor terms.
View full bio →Re-audited as rates, regulation and vendor capacity change. Every benchmark on this page is held to PITON-Global’s internal vetting standard.