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Why Call Centers in the Philippines are Increasingly becoming Tech-driven Companies

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By Grace N / 14 June 2023
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Call centers in the Philippines have been at the forefront of the outsourcing industry for many years. However, in recent years, these companies have been increasingly turning to technology to improve their operations and stay competitive in a rapidly-evolving market.

One of the key technologies that outsourcing providers in the country are using is automation. This includes the use of chatbots and AI-powered virtual assistants to handle simple customer inquiries and provide quick and efficient service. These tools not only save time and money for the company, but they also provide a better experience for the customer by providing instant assistance and reducing wait times.

Another technology that is becoming increasingly popular in Philippine contact centers is cloud-based software. This allows companies to access and store customer data in the cloud, making it easier to share and access information across different departments and locations. Additionally, it also enables companies to scale and expand their operations more easily.

With the advent of new technologies and automation, it’s important to understand that the role of Filipino call center agents is evolving. They are moving from purely voice-based interactions to more digital interactions. This includes handling customer inquiries through chat, email and other digital channels. Agents are also becoming more specialized, with some focusing on specific areas such as technical support or customer service.

Despite all these technological advances, there will always be a need for human interaction in call centers. While machines can handle simple tasks and provide quick assistance, they cannot match the empathy and understanding that a human agent can provide. This is especially true in situations where a customer has a complex problem that requires a personal touch.

The future of the contact center outsourcing industry in the Philippines looks bright as more and more companies are recognizing the benefits of outsourcing. With a large and well-trained workforce, a strong economy, and a growing number of tech-driven companies, the Southeast Asian BPO powerhouse is well-positioned to continue being a leading player in the outsourcing industry.

The bottom line: Call centers in the Philippines are increasingly becoming tech-driven companies as they adopt new technologies such as automation and cloud-based software to improve their operations and stay competitive in a rapidly-evolving market. The role of Filipino call center agents is evolving as they move from purely voice-based interactions to more digital interactions. Despite the adoption of new technologies, there will always be a need for human interaction in call centers. The future of the Philippine contact center outsourcing industry looks bright as more and more companies are recognizing the benefits of outsourcing.

Key Contact
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John Maczynski

Co-CEO & CCO

US: 866-201-3370
AU: 1800-370-551
UK: 808-178-0977
j.maczynski@piton-global.com

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John

Success in outsourcing isn't a matter of chance, but rather the result of a meticulously defined process, a formula that Fortune 500 companies have diligently honed over time. This rigor is a significant factor in the rarity of failures within these industry titans' outsourced programs.

Having spent over two decades partnering with and delivering Business Process Outsourcing (BPO) solutions to Fortune 500 clients, John possesses an in-depth understanding of this intricate process. His comprehensive approach incorporates an exhaustive assessment of outsourcing requirements, precise vendor sourcing, and a robust program management strategy.

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