Publishing firms face a host of challenges in the fast-paced and competitive market of today. To keep up with shifting customer expectations and manage rising costs, many publishing companies are exploring ways to handle non-essential tasks. By outsourcing these tasks to domestic or international service providers, these firms can stay nimble and competitive. Furthermore, it allows these companies to access expert knowledge and state-of-the-art technology, ensuring they can consistently deliver high-quality content. Lastly, outsourcing enables these firms to concentrate on their main tasks, like content creation and marketing, driving growth and customer engagement.

Hachette Book Group partnered with a BPO provider for its order processing and customer service operations. This outsourcing allowed Hachette to focus on expanding its publishing portfolio and improving distribution channels. The contact center streamlined order processing, enhancing efficiency and accuracy. They also improved customer support quality, leading to increased satisfaction among authors, retailers, and readers.

The Guardian outsourced its subscription management and customer support operations to a BPO partner. This enabled The Guardian to focus on creating quality content and expanding its digital presence. The BPO provider proficiently managed subscriptions and provided exceptional customer support, resulting in increased subscriber retention and satisfaction.

