Knowledge Center Article

Contact Centre Outsourcing Philippines: How It Helps Australia- and UK-based Businesses Stay Competitive

By Grace N / 27 June 2023

In recent years, contact centre outsourcing to the Philippines has become increasingly popular among small and medium-sized enterprises (SMEs) in Australia and the UK. This is largely due to the numerous benefits that outsourcing to the Philippines can provide, such as cost savings, improved customer service, and access to a large pool of skilled labour.

One of the primary advantages of outsourcing is the cost savings it can offer. The Philippines has a lower cost of living compared to Western countries, which translates into lower labour costs. This means that SMEs can hire skilled professionals at a fraction of the cost of hiring locally. For example, a call centre agent in the country can earn as little as $2-$5 per hour, compared to $15-$20 per hour in Australia or the UK. This cost advantage can help SMEs reduce their operational expenses and increase their profitability.

In addition to cost savings, outsourcing can also provide SMEs with access to a large pool of skilled labour. The Southeast Asian BPO powerhouse has a population of over 100 million, many of whom are highly educated and fluent in English. The country is also home to numerous universities and colleges that offer courses in business, technology, and other related fields. This means that SMEs can easily find qualified professionals who are capable of handling their business processes, from customer service to technical support.

Another benefit of outsourcing to the Philippines is improved customer service. Filipino call centre agents are known for their excellent communication skills, which make them well-suited to handling customer inquiries and concerns. They are also trained to handle a variety of customer service scenarios, from basic inquiries to complex issues that require technical expertise. This can help SMEs improve their customer satisfaction levels and build stronger relationships with their customers.

Outsourcing can also help SMEs stay competitive in today’s fast-paced business environment. By outsourcing their business processes, SMEs can focus on their core competencies and free up resources that can be used to drive innovation and growth. This can help SMEs stay ahead of their competitors and adapt to changing market conditions.

However, offshore outsourcing is not without its challenges. One of the biggest challenges is the distance and time difference between the Philippines and Western countries. This can make communication and coordination more difficult, particularly for SMEs that are new to outsourcing. It is therefore important for SMEs to choose a reputable outsourcing partner that can provide the necessary support and guidance.

The bottom line: Outsourcing to the Philippines is an effective way for SMEs in Australia and the UK to stay competitive. It offers numerous benefits, such as cost savings, access to skilled labour, improved customer service, and the ability to focus on core competencies. However, SMEs need to be aware of the challenges and choose their outsourcing partner carefully to ensure a successful outsourcing experience. With the right outsourcing partner and a clear outsourcing strategy, SMEs can achieve significant benefits from outsourcing to the Philippines.

Key Contact
John Maczynski


US: 866-201-3370
AU: 1800-370-551
UK: 808-178-0977

Are you looking for an onshore, nearhsore, or offshore outsourcing solution? Don't know where to start? I am always happy to help.

Let's chat!

Best Regards,


Success in outsourcing isn't a matter of chance, but rather the result of a meticulously defined process, a formula that Fortune 500 companies have diligently honed over time. This rigor is a significant factor in the rarity of failures within these industry titans' outsourced programs.

Having spent over two decades partnering with and delivering Business Process Outsourcing (BPO) solutions to Fortune 500 clients, John possesses an in-depth understanding of this intricate process. His comprehensive approach incorporates an exhaustive assessment of outsourcing requirements, precise vendor sourcing, and a robust program management strategy.

More Articles
AI and Call Centre in the Philippines
As the world moves to an increasingly global economy, with ...
BPO in the Philippines
In the wake of the COVID-19 pandemic, consumers are recovering ...
Call Centres in the Philippines: A High-Growth Industry
In our global economy – with the growth of businesses ...
Call Center Outsourcing to the Philippines – The Country’s Key Competitive Advantages
For nearly twenty years, the call center outsourcing industry in ...