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Brighter Prospects For Philippine Offshore Call Centers

Dubbed as the country’s “sunshine industry”, the call center sector looks to brighter future ahead

Outsourcing to an offshore call center outsourcing company to the Philippines has been a growing trend for many international companies in recent years. Several factors that drive the demand for call center outsourcing company include the vast pool of college-educated English-speaking call center professionals in the Philippines along with cost-effective telecommunication rates and the development of Internet technology in the country.

In terms of operational costs and wage costs, an offshore call center outsourcing company to the Philippines is about 50 percent less expensive than call centers in developed countries and their competitive cost structure is one of the main reasons behind the soaring call center business in the country.

Offshore call center outsourcing company to the Philippines provide various call center services such as: customer support, order taking and fulfillment, technical support, consumer lead generation and sales, business to business lead generation and sales, appointment setting, customer satisfaction surveys and more.


The call center boom has in fact reached major cities outside of Manila. Next to Manila, Cebu City is the preferred site of offshore call center outsourcing companies to the Philippines and currently has about a dozen call centers. Davao City has also seen the emergence of call center outsourcing companies as the local government in Davao makes IT-enabled services such as call center services a priority industry. They attract call center investors in the city, sales tax incentives are put in place. Additionally, certain fees regarding building permits and the processing of local government taxes are free.

The Philippine government has made these incentive policies available to the real estate sector as well. Real estate developers could get incentives once the government has proclaimed their properties, regardless of the size, as sites for IT investment. In addition to tax break incentives, developers and investors of call center outsourcing companies can also enjoy importation of their equipment tax-free.


A recent industry survey predicted that the market for customer service outsourcing would see continuous growth to reach US$12.2 billion in the year 2007, up from US$8.4 billion in 2004. The market for offshore call center outsourcing will increase from 2 percent to 5 percent by 2007.

The Philippine call center market is set to see further growth well into the year 2009 and is one of the two major countries whose offshore call center outsourcing companies will contribute to an estimated 250,000 call center jobs created by 2009.

While India is currently the dominant offshore provider of call center services, offshore call center outsourcing companies to the Philippines will be gaining a sizable amount of the market share. Businesses in the United States will increase their offshore operations, which include offshore cell center outsourcing, and the Philippines will continue to benefit from this trend.

Indeed, much of the call center business will be coming from the United States and United Kingdom as in the present case, and the Filipino’s high proficiency in English remains one of its strongest advantages to secure a good portion of these markets.

Many large corporations in different industry sectors such as Banking, Travel, and Consumer Products will follow other Fortune 500 companies that have already established their call center operations in the Philippines.

Outsourcing in general makes it possible for these business enterprises to gain 25 to 30 percent in cost savings while offshore outsourcing can save a company up to 70 percent. These cost reduction benefits are possible by collaborating with competent offshore call center outsourcing companies.

For global companies with call centers in the country, offshore call center outsourcing company to the Philippines is capable of providing a full spectrum of customer service processes with focus on delivering quality service. The growth of the call center industry proves that call center outsourcing companies have continuously met quality requirements and have helped businesses improve the quality of the customer experience, increase cost savings and strengthen the value of their brands.

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