Redfin decided to outsource its customer service operations to a third-party contact center provider in order to improve the speed and efficiency of its customer interactions. The company was looking to enhance its customer experience and needed a provider that could handle a high volume of calls and emails. The provider was able to implement advanced technology and tools, such as a customer relationship management system, to streamline the customer service process and improve the overall customer experience. Additionally, the provider’s agents were able to quickly resolve customer inquiries and issues, leading to a significant increase in customer satisfaction and a reduction in customer complaints. As a result, Redfin was able to focus on its core business activities and continue to grow its customer base.