Lemonade outsourced its customer service operations to focus on its core competencies and continue to scale its business. They partnered with a remote call center provider to handle customer inquiries and claims processing. This allowed Lemonade to improve its response time and resolve customer issues more efficiently, leading to a boost in customer satisfaction and retention rates. Additionally, the outsourcing provider was able to provide 24/7 coverage, allowing Lemonade to offer round-the-clock support to its customers. The partnership with the remote call center provider proved to be a strategic move for Lemonade, as it allowed them to continue to grow their business while providing exceptional customer service.