GlaxoSmithKline

Donny Donnovan

GlaxoSmithKline (GSK) has engaged an outsourcing partner to handle its customer acquisition efforts, particularly in the area of inside sales. By leveraging the expertise of the outsourcing company, GSK has been able to expand its reach and generate new business opportunities more efficiently. This partnership has allowed GSK to focus on its core competencies in research and development while driving growth in its market share.