Blockchain.com outsourced its customer support in order to handle the increasing volume of customer inquiries. They outsourced to a third-party provider who specialized in providing 24/7 customer support for the fintech industry. This helped Blockchain.com to improve response times and customer satisfaction, as well as allowing them to scale their support operations quickly and efficiently. Additionally, the provider’s expertise in compliance and security helped Blockchain.com to mitigate potential risks and maintain regulatory compliance. Overall, the outsourcing initiative helped Blockchain.com to improve its customer experience and support the rapid growth of its business.