AXA, in order to improve customer service and streamline operations, chose to outsource certain processes to a third-party provider. They outsourced their customer support and claims processing to a remote call center provider. This allowed them to improve the speed and quality of their customer service, resulting in a higher satisfaction rate for their customers. Additionally, by outsourcing these processes, AXA was able to focus on its core competencies and business growth, while the provider took care of the non-core operations. The outsourcing initiative was a success for AXA as it allowed them to provide better service to their customers while also improving their bottom line.